Privacy Policy

At Prime Bathroom Taps (“we”, “us”, or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website primebathroomtaps.com or make a purchase from us.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described, you should not use our website.

1. Information We Collect

We may collect the following types of information:

Personal Information

When you make a purchase or attempt to make a purchase through our site, we collect personal information such as:

• Name
• Billing and shipping addresses
• Email address
• Phone number
• Payment information (processed securely through our payment providers)

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address
• Browser type
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Clickstream data

Customer Service Information

If you contact our customer service team, we may collect additional information to assist you with your inquiry.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing and fulfilling your orders for our premium bathroom and kitchen fixtures
• Communicating with you about your orders, products, services, and promotional offers
• Providing customer support and responding to your inquiries
• Improving and optimizing our website and your shopping experience
• Preventing fraudulent transactions and monitoring against theft
• Complying with legal obligations

3. Data Sharing and Disclosure

We may share your personal information with third parties in the following circumstances:

Service Providers

We share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, such as:

• Payment processors (Visa, MasterCard, JCB, PayPal)
• Shipping and delivery companies
• Marketing and analytics providers

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Legal Requirements

We may disclose your information where required to do so by law or if we believe that such action is necessary to comply with legal obligations, protect our rights or property, or ensure the safety of our customers or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties for their marketing purposes without your consent.

4. Data Storage and Security

As a UK-based company, we store and process your information primarily within the European Economic Area (EEA). However, some of our service providers may transfer data outside the EEA. In such cases, we ensure appropriate safeguards are in place to protect your information.

We implement a variety of security measures to maintain the safety of your personal information:

• All transactions are processed through secure payment gateways and are not stored on our servers
• We use advanced encryption technology to protect sensitive information transmitted online
• Regular security assessments of our systems and processes
• Limited access to personal information to employees who need it to perform their job functions

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we work diligently to protect your information to the best of our ability.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: You have the right to request copies of the personal information we hold about you.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal information, under certain conditions.
• Restriction of processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Objection to processing: You have the right to object to our processing of your personal information, under certain conditions.
• Data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us using the information provided in the “Contact Us” section below.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from.

Types of Cookies We Use

• Essential Cookies: These are necessary for the website to function properly and cannot be switched off.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and see how visitors move around our website.
• Functionality Cookies: These enable us to personalize content and remember your preferences.
• Targeting Cookies: These record your visit to our website, the pages you visit, and the links you follow.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We may also use third-party services such as Google Analytics to help analyze how our site is used. These services use cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site.

7. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our systems.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.